Map Marchex requirements
Share the Marchex source, fields, and reporting questions your team needs to answer.
What you can do with Marchex in Maven
Define the calls, campaigns, outcomes, conversation classifications, and lead-quality measures your team needs. Maven will confirm data access and mapping coverage before production reporting.
How it works
Plan Marchex reporting before implementation
Confirm the source access, fields, governed definitions, validation criteria, and rollout scope before treating the connector as production-ready.
Define governed metric coverage
Maven documents how the approved Marchex fields would map into governed metrics before implementation begins.
Approve the implementation path
Confirm access, scope, validation criteria, and rollout timing before the connector is enabled for production reporting.
What Maven syncs from Marchex
Call tracking events
Works well with
Report Marchex alongside the rest of your stack
FAQ
Marchex reporting questions
What Marchex metrics can I report on in Maven?
Maven exposes 20 governed Marchex metrics, including Touchpoints, First-Touch Events, Last-Touch Events, Avg Session Duration (s), Interactions and Answered Interactions, each defined once so it means the same thing in every report.
What can I break Marchex performance down by?
You can break Marchex metrics down by Event Type, Event, Touchpoint Source, Channel, Source, Medium, Campaign and Utm Content, and more.
Can I combine Marchex with other data sources?
Yes. Marchex reports alongside sources like Google Analytics 4, Google Ads, Shopify and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What should we define before adding Marchex to Maven?
Start with the business questions, source fields, reporting grain, refresh cadence, and account access your team needs. Maven will confirm the implementation path and supported coverage before production use.
Is the Marchex integration available today?
Availability depends on the source and workspace requirements. Maven can review the Marchex reporting fields you need and confirm the current implementation path before you commit to a rollout.
How will Maven protect Marchex data?
Any production implementation must use scoped credentials, encrypted secret storage, workspace-level access controls, and only the reporting data approved during implementation review.
Ready to make client reporting easier to run and defend?
Bring one client report or disputed metric. We'll map the workflow and where Maven fits.
One report, reviewed end to end
Clear roles across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
