Map GroundTruth requirements
Share the GroundTruth source, fields, and reporting questions your team needs to answer.
What you can do with GroundTruth in Maven
Define the campaigns, audiences, geographies, visits, spend, and conversion signals your team needs to evaluate location-based advertising. Maven will validate the reporting path and field coverage before rollout.
How it works
Plan GroundTruth reporting before implementation
Confirm the source access, fields, governed definitions, validation criteria, and rollout scope before treating the connector as production-ready.
Define governed metric coverage
Maven documents how the approved GroundTruth fields would map into governed metrics before implementation begins.
Approve the implementation path
Confirm access, scope, validation criteria, and rollout timing before the connector is enabled for production reporting.
What Maven syncs from GroundTruth
Location-based campaign performance
Works well with
Report GroundTruth alongside the rest of your stack
FAQ
GroundTruth reporting questions
What GroundTruth metrics can I report on in Maven?
Maven exposes 114 governed GroundTruth metrics, including Total Ad Spend, Impressions, Clicks, Conversions, Ad Revenue and Conversion Events, each defined once so it means the same thing in every report.
What can I break GroundTruth performance down by?
You can break GroundTruth metrics down by Entity Level, Campaign, Ad group, Ad, Ad status, Objective, Commission Rate Percent and Media Budget Currency, and more.
Can I combine GroundTruth with other data sources?
Yes. GroundTruth reports alongside sources like Google Analytics 4, Shopify, Google Ads, Facebook Ads and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What should we define before adding GroundTruth to Maven?
Start with the business questions, source fields, reporting grain, refresh cadence, and account access your team needs. Maven will confirm the implementation path and supported coverage before production use.
Is the GroundTruth integration available today?
Availability depends on the source and workspace requirements. Maven can review the GroundTruth reporting fields you need and confirm the current implementation path before you commit to a rollout.
How will Maven protect GroundTruth data?
Any production implementation must use scoped credentials, encrypted secret storage, workspace-level access controls, and only the reporting data approved during implementation review.
Ready to make client reporting easier to run and defend?
Bring one client report or disputed metric. We'll map the workflow and where Maven fits.
One report, reviewed end to end
Clear roles across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
