Connect CallRail
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
What you can do with CallRail in Maven
Maven supports CallRail reporting through API key credentials for calls, source attribution, and lead-quality signals. Use CallRail beside paid search, local SEO, and web analytics sources so phone leads are visible in the same reporting layer as digital conversion data.
What you can measure
20 CallRail metrics you can use consistently
Maven keeps CallRail numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Touchpoints
Journey touchpoint events recorded before conversion credit allocation
First-Touch Events
Touchpoints that opened a session
Last-Touch Events
Touchpoints that closed a session
Avg Session Duration (s)
Average session duration in seconds with each session counted once
Interactions
Source-neutral interactions represented as attribution touchpoints
Answered Interactions
Source-neutral interactions that were answered
Missed Interactions
Phone interactions that were neither answered nor sent to voicemail
Voicemail Interactions
Source-neutral interactions that reached voicemail
Total Interaction Duration
Total interaction duration in seconds
Show all 20 metricsShow fewer
Average Answered Interaction Duration
Average duration in seconds among answered interactions
Interaction Answer Rate
Share of represented interactions that were answered
Touchpoint Order
Conversion Weight (First Touch)
Fractional conversion credit under the first-touch model by conversion touchpoint
Conversion Weight (Last Touch)
Fractional conversion credit under the last-touch model by conversion touchpoint
Conversion Weight (Linear)
Fractional conversion credit under the linear model by conversion touchpoint
Conversion Weight (Time Decay)
Fractional conversion credit under the time-decay model by conversion touchpoint
Conversion Weight (Position Based)
Fractional conversion credit under the position-based model by conversion touchpoint
Conversion Weight (Markov)
Fractional conversion credit under the data-driven Markov removal-effect model by conversion touchpoint
Conversion Weight (Shapley)
Fractional conversion credit under the data-driven Shapley-value model by conversion touchpoint
Conversion Events
Canonical conversion/lead events counted through normalized last-touch weights
Questions you can ask
Just ask Maven about CallRail
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
Compare linear attribution weights by channel
Show attribution touchpoints by source
How it works
Connect CallRail, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your CallRail data (3 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from CallRail
CallsTracking numbersForm submissions
Works well with
Report CallRail alongside the rest of your stack
FAQ
CallRail reporting questions
What CallRail metrics can I report on in Maven?
Maven exposes 20 governed CallRail metrics, including Touchpoints, First-Touch Events, Last-Touch Events, Avg Session Duration (s), Interactions and Answered Interactions, each defined once so it means the same thing in every report.
What can I break CallRail performance down by?
You can break CallRail metrics down by Event Type, Event, Touchpoint Source, Channel, Source, Medium, Campaign and Utm Content, and more.
Can I combine CallRail with other data sources?
Yes. CallRail reports alongside sources like Google Analytics 4, Google Ads, Shopify and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What CallRail data does Maven sync?
Maven syncs calls, tracking numbers and form submissions from CallRail.
How often does CallRail data sync to Maven?
Maven keeps CallRail data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my CallRail data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to make client reporting easier to run and defend?
Bring one client report or disputed metric. We'll map the workflow and where Maven fits.
One report, reviewed end to end
Clear roles across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
