Map Attentive requirements
Share the Attentive source, fields, and reporting questions your team needs to answer.
What you can do with Attentive in Maven
Define the campaigns, journeys, subscribers, message events, conversions, and attributed revenue your lifecycle team needs. Maven will confirm account access and attribution coverage before adding Attentive to production reporting.
How it works
Plan Attentive reporting before implementation
Confirm the source access, fields, governed definitions, validation criteria, and rollout scope before treating the connector as production-ready.
Define governed metric coverage
Maven documents how the approved Attentive fields would map into governed metrics before implementation begins.
Approve the implementation path
Confirm access, scope, validation criteria, and rollout timing before the connector is enabled for production reporting.
What Maven syncs from Attentive
SMS campaign performanceSMS message events
Works well with
Report Attentive alongside the rest of your stack
FAQ
Attentive reporting questions
What Attentive metrics can I report on in Maven?
Maven exposes 40 governed Attentive metrics, including Emails Sent, Emails Delivered, Email Opens, Unique Opens, Email Clicks and Unique Clicks, each defined once so it means the same thing in every report.
What can I break Attentive performance down by?
You can break Attentive metrics down by Channel, Account, Campaign type, Subject line, Title, Sender, Email list and Campaign, and more.
Can I combine Attentive with other data sources?
Yes. Attentive reports alongside sources like Shopify, HubSpot, Facebook Ads, Google Ads and Google Analytics 4. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What should we define before adding Attentive to Maven?
Start with the business questions, source fields, reporting grain, refresh cadence, and account access your team needs. Maven will confirm the implementation path and supported coverage before production use.
Is the Attentive integration available today?
Availability depends on the source and workspace requirements. Maven can review the Attentive reporting fields you need and confirm the current implementation path before you commit to a rollout.
How will Maven protect Attentive data?
Any production implementation must use scoped credentials, encrypted secret storage, workspace-level access controls, and only the reporting data approved during implementation review.
Ready to make client reporting easier to run and defend?
Bring one client report or disputed metric. We'll map the workflow and where Maven fits.
One report, reviewed end to end
Clear roles across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
