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AppsFlyer reporting & attribution

Plan AppsFlyer reporting that carries mobile attribution into the same decisions as spend and revenue.

What you can do with AppsFlyer in Maven

Define the install, event, campaign, media-source, deep-link, and revenue views needed across acquisition and product teams. Maven will confirm the reporting interface and retention requirements before implementation.

How it works

Plan AppsFlyer reporting before implementation

Confirm the source access, fields, governed definitions, validation criteria, and rollout scope before treating the connector as production-ready.

Step 1

Map AppsFlyer requirements

Share the AppsFlyer source, fields, and reporting questions your team needs to answer.

Step 2

Define governed metric coverage

Maven documents how the approved AppsFlyer fields would map into governed metrics before implementation begins.

Step 3

Approve the implementation path

Confirm access, scope, validation criteria, and rollout timing before the connector is enabled for production reporting.

What Maven syncs from AppsFlyer

Attribution performanceIn-app event aggregatesGeo performance

Works well with

Report AppsFlyer alongside the rest of your stack

FAQ

AppsFlyer reporting questions

What AppsFlyer metrics can I report on in Maven?

Maven exposes 114 governed AppsFlyer metrics, including Total Ad Spend, Impressions, Clicks, Conversions, Ad Revenue and Conversion Events, each defined once so it means the same thing in every report.

What can I break AppsFlyer performance down by?

You can break AppsFlyer metrics down by Entity Level, Campaign, Ad group, Ad, Ad status, Objective, Commission Rate Percent and Media Budget Currency, and more.

Can I combine AppsFlyer with other data sources?

Yes. AppsFlyer reports alongside sources like Google Ads, Facebook Ads, Google Search Console, Shopify and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.

What should we define before adding AppsFlyer to Maven?

Start with the business questions, source fields, reporting grain, refresh cadence, and account access your team needs. Maven will confirm the implementation path and supported coverage before production use.

Is the AppsFlyer integration available today?

Availability depends on the source and workspace requirements. Maven can review the AppsFlyer reporting fields you need and confirm the current implementation path before you commit to a rollout.

How will Maven protect AppsFlyer data?

Any production implementation must use scoped credentials, encrypted secret storage, workspace-level access controls, and only the reporting data approved during implementation review.

Ready to make client reporting easier to run and defend?

Bring one client report or disputed metric. We'll map the workflow and where Maven fits.

One report, reviewed end to end

Clear roles across data, QA, and delivery

No pitch deck. No pressure. 20 minutes.

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