01
One definition per metric
Certify spend, ROAS, conversions, pipeline, and revenue so every client output shares the same logic.
What governed metrics do
Protect the truth your agency stands behind.
02
Add agency-specific definitions
Add agency-specific KPIs and custom fields without breaking the shared definitions.
03
Protect tracking quality
Review tracking, create events, and publish approved changes so source data stays trustworthy.
04
Managed data foundation
Metrics live in a supported data foundation with reusable definitions, not fragile spreadsheet blends.
05
Feeds every product surface
Reports, Maven Agent, and scheduled tasks all read the same certified definitions.
06
Client-scoped by workspace
Each client workspace keeps its own certified metrics and access boundary.
Why it matters
End the weekly fight over whose number is right.
Agencies lose hours reconciling “whose number is right.” Maven puts one certified metric system under every deliverable, so the dashboard, the agent answer, and the client deck never disagree.
How we keep it secureHow it works
From raw sources to one certified truth.
1Step 01
Connect sources
Bring in ads, analytics, CRM, and commerce data for each client workspace.
2Step 02
Certify metrics
Define and protect the KPIs your agency stands behind.
3Step 03
Ship from one truth
Reports, agent answers, and scheduled tasks all use those definitions.
Trusted by agencies that need client reporting to hold up
HIFI AgencySee Spark GoTuffTrovant MediaChief Detective
Semantic layer FAQ
Semantic layer FAQ.
Put one definition behind every client number.
Bring the metric your team disputes most. We’ll map how a governed semantic layer makes it easier to run and easier to defend.
Book a DemoReady to make client reporting easier to run and defend?
Bring one client report or disputed metric. We'll map the workflow and where Maven fits.
One report, reviewed end to end
Clear roles across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
