Overview
What was broken, and what had to be true.
HiFi Agency, a marketing firm serving 19+ banks and credit unions, needed visibility into the entire customer journey—from ad spend to funded accounts. They were managing fragmented data across 12+ platforms (Facebook, Google, MANTL, core banking systems) and spending 80+ hours monthly on manual client reporting.
Maven delivered a full-funnel analytics solution, integrating disparate systems, implementing multi-touch attribution models in dbt, and deploying white-labeled Looker Studio dashboards. The result was an 80% reduction in reporting time and a scalable platform now serving 19 banking clients.
The challenge
The reporting layer could not support the decision.
HIFI struggled with siloed data across 12+ platforms, no attribution past last-click, lost tracking between marketing sites and banking portals, 80+ hours of manual reporting per month, and no visibility into which campaigns produced funded accounts.
The implementation
One governed workflow from source to output.
Maven delivered a full-funnel analytics solution across four layers: modular ingestion, dbt medallion modeling, multi-touch attribution with milestone mapping, and white-labeled Looker Studio dashboards in a client portal.
Managed services · Revenue attribution · Multi-client reporting · Data modeling
The approach
How the system was built.
Integration & ingestion
Built a modular ingestion pipeline consolidating 12+ fragmented data sources.
- Marketing platforms: Facebook, Google Ads, Bing, StackAdapt, LinkedIn, GA4
- Conversion platforms: MANTL applications and funded account data
- Cost normalization: agency media fees and reconciled billing discrepancies across systems
Data architecture in dbt
Implemented a layered data modeling framework using dbt.
- Bronze: raw ingestion tables, schema harmonization, type casting, and de-duplication
- Silver: UTM stitching, sessionization, lead deduplication, and join keys across sources
- Gold: attribution model outputs, funnel stage mappings, and media spend alignment
Attribution & reporting logic
Operationalized attribution using a composable model structure.
- Multi-touch models: first touch, last touch, and even-weighted distribution
- Milestone mapping through application, approval, and funding stages
- Channel role classification differentiating assist channels and conversion channels
Visualization & enablement
Deployed reporting through a centralized analytics portal.
- Looker Studio dashboards for funnel performance, ROAS, and CAC by channel, campaign, and location
- Daily refresh powered by BigQuery reporting tables
- White-label portal with role-based permissions for each bank or credit union
The outcome
What changed for the team.
Full visibility from impression → click → landing page → application → approval → funded account
80% reduction in manual reporting (from 80+ hours per month to about 4 hours per week)
Scalable infrastructure supporting 19 clients with minimal ongoing maintenance