The short answer
Funnel.io and Maven both centralize marketing data, but they target different operating models. Funnel is a data hub built around broad data collection, transformation, and delivery, with published Starter and Business entry prices plus a custom Enterprise plan. Maven delivers clean, unified, cross-platform reporting as a focused managed platform with pre-built dashboards and an AI data agent, so agencies can avoid assembling a separate reporting layer. Choose Funnel if you need extensive transformation and destination control. Choose Maven if you want trusted reporting fast, at a predictable all-in price.
Choose Maven if
Marketing agencies that want enterprise-quality reporting with transparent pricing and the first trusted workflow live in hours.
Choose Funnel if
Large advertisers and enterprise data teams that need deep, custom data transformation and have the budget and timeline for it.
Maven vs Funnel, feature by feature
A side-by-side look at what each platform actually delivers. See how Maven turns the governed data layer into dashboards and decks.
Why teams choose Maven over Funnel
Enterprise-quality reporting without the enterprise cycle
You get clean, unified, cross-platform metrics and the reporting workflow in one subscription, without adding a separate BI build. Bring one report where the numbers do not match and we’ll map the first trusted workflow.
Pricing you can read on the website
Maven publishes exact monthly Operator, Agency, and Managed Analytics prices, so teams can qualify the fit before a sales conversation.
Dashboards and an AI agent included
Maven ships pre-built dashboards and an AI data agent that answers questions and builds reports from your data. You are not wiring up a separate BI layer to see your numbers.
Built for agencies and multi-team setups
Agency includes three governed client workspaces, a shared client portal, and role-based access, then scales at $250 per additional active workspace without enterprise-tier negotiation.
Fast time to value
Because the warehouse, modeling, and dashboards are included and managed, most teams have trusted reporting with the first workflow live in hours.
Where Funnel is a strong choice
No tool is right for everyone. Funnel is a genuinely good fit when:
- Best-in-class, highly configurable data collection and transformation.
- A very large connector catalog suited to complex enterprise stacks.
- Handles enormous ad spend and data volumes reliably.
- Strong fit for enterprise data teams that want granular control over their data model.
Pricing at a glance
Maven
TransparentOperator is $500/month for one workspace. Agency is $1,500/month for three governed workspaces, then $250 per additional active workspace. Managed Analytics is $6,000/month and adds Maven operating ownership. Warehouse, dashboards, refreshes, and the AI data agent are included.
See Maven pricingFunnel
Starter begins at $300/mo and Business at $600/mo when billed annually; Enterprise is custom. Plans scale through Flexpoints and connector access.
Competitor pricing reflects publicly available information as of July 2026 and may have changed.
Switching from Funnel to Maven
Moving from Funnel to Maven is straightforward: connect the same marketing sources, and Maven models the data and stands up the first dashboard path for you. If your team relies on raw data in a warehouse, separately scoped Maven implementation work can transfer modeled data into your own warehouse so nothing downstream breaks.
Frequently asked questions
Everything you need to know about Maven.
Ready to make client reporting easier to run and defend?
Bring one client report or disputed metric. We'll map the workflow and where Maven fits.
One report, reviewed end to end
Clear roles across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
